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Bake Bright Grease Proof Liners – See the Difference!

Why settle for cupcake liners that allow the oil and grease of your cupcakes to soak through?  Why settle for a beautiful cupcake liner that you can’t enjoy after you bake in it because the design has disappeared?  You don’t have to settle any more!

Wilton Liners vs Sweets & Treats Boutique Liners - Best Greaseproof Cupcake Liners

I have tested hundreds of liners over the last 6 years of baking cupcakes and I have come to several conclusions.  Not all cupcake liners are made the same!  The past weekend I made my rich dark chocolate cake in Wilton cupcake liners and in Sweets & Treats Boutique liners.  I wanted to see the difference side by side and really compare the pros and cons of the two greaseproof cupcake liners.

Wilton Cupcake Liners:


  • The Wilton cupcake liners come in hundreds of colors and patterns for all holidays and occasions.
  • They are sold in almost every grocery store, craft store and baking supply store.


  • The Wilton cupcake liners are NOT grease-proof.
  • The grease/oils from the cake seep through the paper making the outside greasy and messy.
  • The color and design of the greaseproof cupcake liners do not stay bright and/or visible when baking a dark color cake batter because of the oils that have seeped through the paper.Wilton Liners vs Sweets & Treats Boutique Liners - best greaseproof cupcake liners

Sweets & Treats Boutique Cupcake Liners:


  • The Sweets & Treats Boutique cupcake liners ARE grease-proof.
  • When baking a dark-colored cake, these greaseproof cupcake liners keep their color and pattern with little to no oil soaking through the paper.
  • The STB liners come in a large variety of trendy patterns and colors.
  • These greaseproof cupcake liners are priced reasonably for the amazing value of the product.


  • The STB liners do not come in many floral or holiday patterns.  (This is just my personal preference – although it doesn’t take away from the awesomeness of the product.  I’d just like to see some cute snowflakes at winter or eggs at Easter, etc).


Personally,  when I purchase cupcake liners that have colors or patterns on them it’s for a reason – to coordinate with the theme of the cupcake and/or party they are for.  I hate spending money on a product that is useless.  And that’s how I feel the Wilton liners are… useless.  You can see the difference in the photo above.

The Wilton liner on the left is wet from grease and has not maintained it’s color or pattern.  However, the Sweets & Treats Boutique liner is almost completely dry and its color is bright!  Why would you ever want to bake your cupcake in anything other than STB after seeing this?


I met the owner of Sweets & Treats Boutique, Shannon, online a few years ago through a fellow baking blogger and we instantly became friends.  Shannon has sent me so many of her liners over the years to try that I’m pretty much stocked for life, but let me reassure you that our friendship does not change the fact that I think her liners are better than any other on the market.

Shannon has a passion for her business and she works every day to make it better.  Shannon saw how dark my chocolate cake baked in her liners and she was determined to come up with a product even better than what she already had.  A cupcake liner that could stand up to even my chocolate cupcake recipe.  And guess what… Shannon did it.


Wilton Liners vs Sweets & Treats Boutique Liners - best greaseproof cupcake liners

The cupcake on the left is baked in a mini Wilton cupcake liner and on the right is the new and improved grease proof bake bright liner from Sweets & Treats Boutique.  ZERO grease comes through this paper leaving 100% of the color and design visible.  How amazing is that?

Don’t worry… the cupcake liners will be folded and formed when they’re ready to be sold to the public… I tested the paper out for Shannon with my chocolate cake recipe and giving her feedback on the results.  But seriously though, I’ve said it before and I’ll say it again…

Sweets  & Treats Boutique Bake Bright Grease Proof Liners time and time again prove to be the best in the industry at keeping their shape and color, even with the toughest of batters like my chocolate cake!

And one more awesome thing… all the new liners in the new #BakeBright Grease Proof liners will be made 100% in the USA! How amazing is that!?


Wilton Liners vs Sweets & Treats Boutique Liners - Whose are the best? Find out on

Sweets & Treats Boutique provided me with the mini cupcake liners to test but all the opinions are my own.

Kate Smith

Sunday 20th of January 2019

I realize this article is from 2015 but I just used the link to visit Sweets & Treats to find liners and every single one is sold out. Apparently more are in production, delivery date tba... Hope so!

Pat Glover

Monday 13th of June 2016

Just received my first order of BakeBright liners. Have you or anyone frozen baked cupcakes in them? Need to bake 300 for a wedding.

Betsy Eves

Wednesday 15th of June 2016

Hi Pat, I've never frozen cupcakes before so I'm not sure how they'll do. Maybe reach out to Shannon (the owner) at STB on their Facebook page and ask there. I'm sure she'll have an answer. :) Happy Baking! Betsy

Becky Corbin

Thursday 23rd of July 2015

Can't wait to try these!! If you are going to all the trouble to make fantastic, delicious cupcakes you must have the cutest wrappers ever!!!!


Thursday 23rd of July 2015

I love the damask, chevron, & polka dots the best I think. All the color choices are awesome!

Jennifer @NourishedSimply

Wednesday 22nd of July 2015

I love to use really colorful cupcake liners. I get really upset when the liners lose their color.