Starbucks’ New Instant Coffee Put to Taste Test
Ad Age Compares Packet Product to In-store Brew
By Ad Age Staff
Published: February 19, 2009
http://adage.com/video/article?article_id=134703
Starbucks’ new Via brand instant coffee is being launched this month.
NEW YORK (AdAge.com) — A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks’ new instant coffee and the chain’s in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the “soluble” powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress.
Betsy Eves
Hi I'm Betsy- the owner of JavaCupcake.com! I'm also an Army wife, mother, blogger, writer, baker and traveler. I'm currently living in Germany... spending my days taking care of family, baking for friends and blogging! I also write for the world famous blog, Cupcakes Take the Cake and contribute to the coffee blog, Coffee Cup News.
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